Report on E4

E4 Logo

E4 first came about January 2001 as a pay-TV companion to channel 4. The E actually stands for entertainment. Their official target audience is 15-35 age group and they try and appeal to these by airing shows such as;

• The Big Bang Theory
• Misfits
• Made in Chelsea
• Ugky Betty
• The Ricky Gervais Show
• Scrubs
• Skins
• Hollyoaks
• Shameless
• The Inbetweeners

E4s most successful viewing figures to date (3.7 million) were from October 2010 which was an Inbetweeners episode. E4 are also well known for showing repeats of American sitcom Friends which was a big hit with the UK audience, however in 2011 Comedy Central bought the rights for Friends and E4 are no longer able to air it.